Much has been published about how to write marketing material- whether in the form of websites, white papers, or other media formats. There are numerous examples of these and many tutorials on how to compose your own individual platform of material that suits your needs

Residential real estate is in one of those funny periods where pockets can be red hot while others lay in the permafrost of indecision. Buyers have become both skittish and demanding, while sellers fall into the denial of reality stage facing an iffy buyer pool, or are feeling increasingly frustrated by the fickleness of any potential sales process

If you’re in the restaurant business, you know that nothing brings a boost of recognition and approval to your establishment more than the earning of a Michelin star, or two, or three. The criteria for earning such an award has remained unchanged since it was first established in 1936, and the desire to own such a distinction only grows as the restaurant world expands

Living in the golden 25-radius of the Masters golf championship, I have a first hand seat at watching the incredible money-making apparatus this venerated golf event has become to Augusta and its neighboring communities

Looking back over the past 40 years I’ve been in business, the ways in which business communication has changed is huge. Back in the 80s and 90s, research reporting and traditional white papers (25-50 pages average length) were the industry standard in finance and investment management. More was more in every sense; my company had a full-time librarian tasked with the sheer organization and distribution of reams of daily published material that was circulated and archived regularly