Posts Categorized: Hedge Fund Marketing

Let’s take a positive view of 5 lessons alternatives managers can learn from the corona containment period that might help improve their business lives

While we are all experiencing truly unprecedented times filled with much uncertainty, some professionals in the alternative investment community are adjusting to a ‘new normal’ landscape by communicating with greater strength, candor and empathy. How can you harness these opportunities?

Human error is a given, and no one is immune to making some poor choices in work and life somewhere along the way. But among the inevitable errors there are other mistakes that are totally avoidable, given the right circumstances and a proper mindset. In the community of alternatives, managers and service providers can reduce their error experience if they keep an open mind and a flexible approach to problem-solving

Some of the top performing hedge funds and wildly popular private equity funds in recent months are technology oriented and where better to apply that technology than healthcare

Back in 2012, I published an article discussing the importance of relationship management in the selling of alternative assets to investors, At the time, I’d stated, ‘Alternatives are bought by professional investors (institutions) and sophisticated individuals (family offices, high net worth people) as a means of capturing upside gain and minimizing downside risks across an overall portfolio of holdings. Always has been, and likely always will be.’ Flash forward to 2020