A common habit in January, but one frequently broken, is making a slew of resolutions for change. Rather than setting too many goals to change and spreading your efforts too thin, pare down the amount of change to make and prioritize a couple. When it comes to selling alternative assets, managers looking to increase interest in their offerings can apply this tactic in a simplified sales pitch
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Why is storytelling important if you are a business looking back at your success, or lack of, in sales in 2019? Because there are tips to take from the art of storytelling that can increase these sales figures in 2020, if one is willing to take note
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Let’s be honest: there are typically two business attitudes about branding. One, those that are hyper focused on building and keeping a high quality brand, and two, those that don’t see the point of all the hype. At its essence your brand identity is what people believe about you; it embodies the core of your reputation. And yet, this can be a very different perception than what you know to be true about you and the product/service you provide. Here’s why you should care
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A few weeks ago, I put out the call on Twitter that I wanted to write an investment manager agony column. Of course, in the deluge of Mad King tweets that seem govern both foreign and domestic affairs of late, that call went largely unnoticed. I was beginning to agonize over the general lack of agony when I heard a primal scream from the darkness – otherwise known as a Twitter DM
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Everyone loves an underdog. While superheros have their fans, there’s something about a dark horse or a comeback kid that generates support for a hard-won victory
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