Believe Your Eyes! Jul12

Posted by & filed under Hedge Fund Marketing, White Papers/ Thought Pieces.

It’s simple human nature to believe more of what you see than what you hear. The human brain is wired to process visual information more easily than contextual words. According to a June 15 Washington Post article, ‘Charts Change Hearts And Minds Better Than Words Do,’ charts are a more effective visual than tables of text. Data, particularly complex or vast amounts of data, which is arranged in a graph or other summary picture, is better understood when translated into an optic

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Hedge Fund Hegemony And How To Handle It Jun19

Posted by & filed under Hedge Fund Marketing, White Papers/ Thought Pieces.

Hegemony, holding a slightly sinister meaning in most contexts, defines an asymmetrical power relationship, in which there is social, cultural, ideological, or economic influence exerted by one group over others. Where better to see hegemony in practice than in the world of hedge funds, when the behemoth bests the niche fund, in terms of investor attention, assets gathered, and institutional scrutiny

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Fund Raising in Europe: What Options Apply to Investment Managers? May30

Posted by & filed under Hedge Fund Marketing, Marketing Tips, White Papers/ Thought Pieces.

What alternatives are available to non-EU Investment Managers (AIFMs) wishing to raise capital from European investors for their non-EU Funds? This presentation outlines the various routes to market from so-called ‘reverse solicitation’ to ‘passporting’ under the EU Alternative Investment Fund Manager Directive (AIFMD)

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