You Can’t Always Get What You Want Sep19

Posted by & filed under Hedge Fund Marketing, White Papers/ Thought Pieces.

Last night, I flew home from San Fran on the redeye after attending not one, but two, conferences in San Fran. Normally, I’m a champion sleeper on planes (as any of you who have ever seen me pre-pushback, comatose, mouth agape, and a tiny glistening pearl of drool perched majestically upon my lips) are well aware, at least based on the post flight mocking I get

... Read more »

Substance Over Form Sep17

Posted by & filed under Hedge Fund Marketing, White Papers/ Thought Pieces.

I’d like to offer a cautionary message for the investment conversations also heating up in this fall of 2018, and suggest that ‘substance over form’ is a far better approach to take with investors. When it comes to parting people and their money, they tend to care a whole lot more about what you will do with their investment than what you might say

... Read more »

The Pitch Book: Dead Or Alive? Aug21

Posted by & filed under Hedge Fund Marketing.

It used to be that if you asked most financial professionals what the single most important piece of sales collateral was, the answer would be the pitch book, of course. In the current era of tweets, email blasts, podcasts, and other media deliverables, has the old-fashioned deck of slides fallen by the wayside? I recently asked a number of financial colleagues from both the buy and sell sides to weigh in on this question. Their replies shed some interesting light on the topic

... Read more »

I’m Out of Touch, And You’re Out of Your Head When I’m Not Around Aug17

Posted by & filed under Hedge Fund Marketing, White Papers/ Thought Pieces.

It’s August. It’s slow. It’s what the Hitchhiker’s Guide to the Galaxy might have referred to as the “long dark teatime of the soul” when it comes to investment industry activity. The conference circuit is dead. Everyone is on vacation. There are practically tumbleweeds rolling through your office

... Read more »

Is Your Team Emotionally Intelligent? What Investors Should Know. Aug17

Posted by & filed under Hedge Fund Marketing, White Papers/ Thought Pieces.

Investors and investment management firms should place the same value on behaviors as they do on results. A company’s culture is its brand. As Brian Chesky, CEO of Airbnb explained, a company’s culture is the foundation for future innovation. An entrepreneur’s job is to build that foundation

... Read more »